“Even more than other types of analysis, evaluation is an invitation to a dialog, as debating the merits of cultural works is one of the most enjoyable ways we engage with texts, establish relationships with other cultural consumers, and gain respect for other critics and viewers’ opinions and insights. Of course I do hope to convince you that my evaluation is correct, and I certainly believe it to be true, but we do not make evaluations to make a definitive statement about the importance of any given text; instead they are contingent assertions lodged in their contextual moment that will almost undoubtedly be revised after future viewing and conversation. While my persuasive evaluation emerges from a context of authority, with an imprint of expertise that gives it more discursive weight than a random pseudonym in an internet comment thread, in the end I think that the effectiveness of any given evaluation stems more from successful analysis and argumentation than the backing of institutional power or authority.”
Jason Mittell (http://justtv.wordpress.com/2011/12/15/the-qualities-of-complexity-aesthetic-evaluation-in-contemporary-television/)
Notes
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