“The McRib injects a measure of the real into the symbolic, like sauce on reconstituted pork. Normally, analysis is meant to reveal the desire in order to satisfy it. But in the case of McRib, that satisfaction might be dubious. The purpose of the McRib is to make the McNugget seem normal.”
Bogost prooves his greatness yet again by revealing the true meaning of the McRib.
Notes
-
bonklr posted this
